Sips & Drips
Four posters for a Thursday-night DJ series at Behind the Green Door. The frame never changes: condensed type, corner dates, a keyhole. The picture always does.
The problem
A recurring night has to be recognisable in half a second on a feed, but four identical posters get scrolled past. The series had to look like one thing and never like a repeat.
The idea
Fix the frame, change the picture. The header line, the corner date stamp, the keyhole and the two info blocks stay where they are every time, so the eye learns the layout. The centre of the poster is free: each night gets its own image, cropped hard and pushed to high contrast. The disco ball comes back as a running motif, on a head, on a cherry and on a martini glass.
Visual system
Colour
- Door red#580300
- Charcoal#2A2A2A
- Newsprint#F0DEBC
- Olive#5E5E2C
- Copper#A45D43
Type
Tall condensed capitals for the names, a thin condensed line for the venue header, a brush-script wordmark for the series.
Graphic system
A keyhole mark, a day-month-year stamp in the top corners, the venue header across the top third, and the hours and price pinned bottom left and bottom right.
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